3 case studies of successful WeChat e-commerce WeChat is China’s most popular social media app and mobile app, drawing a monthly active user base of 706.7 million in China in March 2016, according to a report from eMarketer. 86% of WeChat users were between the ages of 18 and 35. This is great news for businesses looking to use WeChat to drive growth, as consumers aged 35 or younger are expected to be responsible for 65% of China’s consumption growth over the next 5 years, according to a Boston Consulting Group and AliResearch study. However, we are often questioned about […]