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FOMO Pay helped Miss A’s Handpick Fine Food deliver a complete social commerce experience on Xiaohongshu — from product discovery to checkout — by providing the payment infrastructure needed to enable the full range of payment scenarios (including Mini Program, Xiaohongshu, and E-commerce). This case study explores how the solution came together and what it means for merchants looking to grow through social platforms.
In 2017, two friends, a mother and a food enthusiast, noticed a gap in Singapore's grocery market. There was no easy way to buy premium fresh groceries locally at affordable prices. Determined to change that, they founded Miss A's Handpick Fine Food.
"We wanted people in Singapore to enjoy high-quality, clean ingredients, and to be able to buy them easily online. That’s why we chose to source directly from trusted suppliers and focused on delivering a seamless digital shopping experience." - Angee, Co-Founder of Miss A's
Miss A's online store quickly gained traction within the Singaporean community by offering curated, mid-to-high-end imported ingredients with a strong focus on quality.
With younger consumers increasingly turning to platforms like Xiaohongshu for lifestyle inspiration and shopping, Miss A's saw it as the next logical step in scaling their business.
"Xiaohongshu (小红书) is becoming a key platform in Southeast Asia. We are the first — and still the only — merchant to run a livestream from Singapore on Xiaohongshu. It was exciting, but collecting payments on the platform was a huge challenge." - Angeline, Co-Founder of Miss A's
At that time, the e-commerce set-up built around the Xiaohongshu (小红书) platform lacked a payment provider tailored to the payment preferences of the Singapore market. This posed a significant barrier for Miss A's in scaling the full social commerce experience.
To Miss A's, the payment hurdle on Xiaohongshu made reaching out to FOMO Pay feel like a natural next step — a rekindling of a trusted partnership that was both familiar and effortless.
"FOMO Pay is our go-to partner for many firsts. They've been agile and open to exploring new projects that no one else has ever done before, with us. Xiaohongshu (小红书) was another first that we tackled together." - Angeline
Their relationship with FOMO Pay began in 2019 during the development of Miss A’s WeChat Mini Program. At the time, the team was looking for a single payment gateway that could support the variety of payment methods preferred by their diverse local and international customer base. It became clear that offering a wide range of payment options was key to reaching a broader audience and delivering a frictionless checkout experience.
FOMO Pay filled this gap by offering a comprehensive, one-stop digital payment solution — enabling merchants to accept not only Chinese wallets like WeChat Pay and Alipay+, but also local options like PayNow, and major international credit cards. This flexibility laid the groundwork for Miss A's expansion into new channels like Xiaohongshu.
Building on their earlier collaboration, Miss A’s returned to FOMO Pay to solve the Xiaohongshu payments challenge. The result: FOMO Pay developed the first integrated Xiaohongshu e-commerce payment experience in Singapore, becoming an official payment provider on Xiaohongshu.
“We strongly believe in the future of social commerce. Being able to complete the entire customer journey within the same platform is powerful. FOMO Pay is helping us bring that vision to life." - Angeline
The partnership between Miss A's and FOMO Pay has delivered measurable benefits:
1. Access to broader consumer segments: By supporting a wide range of payment methods , Miss A’s was able to reach consumers who previously faced difficulty with transactions.
2. Higher conversion rates: The availability of familiar, trusted payment methods reduced friction at the point of purchase—making it easier for both local and international customers to complete transactions.
3. Increase in repeat customers: A smoother checkout experience, supported by preferred payment methods, encouraged loyalty amongst Miss A's existing customer base
4. Cross-border transactions made easy: International buyers outside of Singapore could still place orders and send gifts effortlessly using their preferred payment methods
"One customer in the U.S. wanted to send a gift to a friend in Singapore. Even though he wasn't here, he could use FOMO Pay to complete the purchase and have the gift delivered. It felt effortless." - Angee
FOMO Pay handles the complexities behind the scenes, from payment processing to currency conversion, allowing Miss A's to focus on what matters: delivering premium, handpicked ingredients to their growing customer community.
Miss A's does not plan to stop at online platforms. With plans to open physical retail stores, they're bringing their trusted online experience to the offline world — and FOMO Pay remains their payment partner of choice.
As a one-stop digital payment provider, FOMO Pay supports over 25 payment methods, including credit cards (Visa, Mastercard, UnionPay), regional digital wallets (GrabPay, ShopeePay, ShopBack Pay, Alipay+, WeChat Pay), PayNow, Buy Now Pay Later (ATOME, Grab PayLater), and digital currency like USDT and USDC.
To enhance consumer experience and ease of payment collection for merchants, FOMO Pay also supports real-time currency conversion, allowing consumers to view prices transparently and pay in their preferred currency — while enabling merchants to accept and settle in multiple currencies of their choice.
FOMO Pay’s ability to provide localized and cross-border payment solutions to empower online retailers like Miss A’s to scale, innovate, and meet their customers where they shop — online, offline, and anywhere in the world.
About FOMO Pay
Founded in 2015, FOMO Pay is a Major Payment Institution licensed in Singapore, Hong Kong and the United Arab Emirates (UAE). The firm has become a leading one-stop digital payment, digital banking, and digital asset solution provider. It is currently building Asia's fully licensed financial platform, helping institutions and businesses connect between traditional and next-generation financial services. The firm offers its three flagship products:
Visit www.fomopay.com for more information. For media inquiries, contact marketing@fomopay.com.
