.png)
As global merchants increasingly adopt Mini Programs, apps, and websites to reach new audiences, Xiaohongshu (小红书) is fast emerging as the next major e-commerce channel. With an ecosystem of over 350 million users generating content and recommendations across food, daily life, travel, education, hobbies, and shopping, Xiaohongshu’s commercial potential is becoming increasingly clear to businesses. As its global user base continues to grow rapidly, the platform is accelerating its expansion in cross-border e-commerce and positioning itself as the next-generation global e-commerce platform.
In response to this trend, FOMO Pay, a leading major payment institution headquartered in Singapore, has partnered AllValue (有赞), to enable a full suite of international payment methods on Xiaohongshu. The partnership empowers merchants, specifically those based in Singapore and across Southeast Asia, to tap into new growth opportunities in regional markets, addressing their biggest pain points: cross-border payment and settlement.
AllValue enables global e-commerce businesses to build and manage online storefronts. FOMO Pay enhances this offering by providing regional payment methods that allow consumers to place their orders and pay through the Xiaohongshu e-commerce page developed by AllValue using their preferred currency, while ensuring a secure and compliant acceptance and settlement process. Merchants benefit from three key advantages. First, the solution supports multi-currency settlement, allowing consumers—whether from Southeast Asia, Mainland China, or elsewhere—to pay in their local currency, while enabling merchants to receive funds in their preferred currency. Second, it offers real-time currency exchange, ensuring price transparency at checkout. Third, it leverages FOMO Pay’s established payment infrastructure across Southeast Asia, the Greater Bay Area, and the Middle East and North Africa to ensure secure and uninterrupted fund flows.
As Xiaohongshu’s user base expands beyond China and gains traction across Southeast Asia, the platform has become an increasingly valuable channel for merchants looking to reach consumers in the region. Malaysia and Singapore boast the most active Xiaohongshu users in the overseas market, with Singapore emerging as a key strategic hub for merchants seeking to engage consumers across the region.
Brands from sectors such as grocery and education, along with Singaporean heritage labels and Chinese brands aiming to expand overseas, are setting up e-commerce shops on Xiaohongshu to broaden their reach. One such retailer is MissA's Handpick Fine Food, a Singapore-based online grocer specializing in premium produce. By launching its e-commerce store on Xiaohongshu through AllValue, supported by FOMO Pay’s local payment capabilities, Miss A's is now able to accept SGD payments seamlessly. This integrated setup allows the retailer to deliver a smooth checkout experience for its customers.
“This collaboration enables new payment scenarios with a comprehensive and well-localized solution, helping merchants diversify their revenue streams and deliver a seamless payment experience across regions,” said Rose Wang, Head of Payments at FOMO Pay. “In today’s global commerce landscape, whether supporting Singapore-based merchants in expanding overseas, helping international brands enter the Singapore market, or assisting local merchants looking to increase their revenue in Singapore, we are well-equipped to handle multi-currency payment and settlement needs while delivering a seamless, flexible user experience. Through our partnership with AllValue, we’re enabling merchants to better serve diverse customer bases across regions.”
Rao Xi, Head of International Markets at AllValue, added: “We’re excited about the deepening collaboration between AllValue and FOMO Pay. Together, we aim to deliver more professional and comprehensive localized e-commerce solutions for merchants in Singapore and across Southeast Asia.”
Together, FOMO Pay and AllValue (有赞) are delivering the infrastructure needed to support the next generation of social commerce. This partnership helps merchants reach regional consumers on social platforms more easily, while simplifying the complexities of payment processing, currency exchange, and regulatory compliance.
About FOMO Pay
Founded in 2015, FOMO Pay is a Major Payment Institution licensed in Singapore, Hong Kong and the United Arab Emirates (UAE). The firm has become a leading one-stop digital payment, digital banking, and digital asset solution provider. It is currently building Asia's fully licensed financial platform, helping institutions and businesses connect between traditional and next-generation financial services. The firm offers its three flagship products:
Visit www.fomopay.com for more information. For media inquiries, contact marketing@fomopay.com.
About Youzan
Youzan is one of China’s leading SaaS company focusing on commerce solutions, supporting over 6 million merchants in their e-commerce operations. In 2020, Youzan-enabled merchants generated over RMB 103.7 billion in transaction volume. The company has been listed on the Hong Kong Stock Exchange in May 2018.
AllValue is Youzan’s international e-commerce SaaS solution, designed to help overseas merchants grow their global businesses. It provides merchants with a comprehensive e-commerce system to operate across platforms including Xiaohongshu cross-border stores, the international version of WeChat Mini Programs, standalone e-commerce websites, and mobile H5 stores. Backed by Youzan’s 12 years of SaaS product development and service expertise, AllValue has become a leading provider of cross-border e-commerce, e-commerce localization, social marketing, and direct-to-consumer solutions globally.
