Recent Blogs
July 2, 2017
WeChat, also known as Weixin (微信) in China, is a widely popular mobile messaging app with additional in-app services including a mobile wallet (WeChat Pay), Official Accounts, and more. In China, WeChat had a monthly active user base of 706.7 million in March 2016. WeChat’s massive user base offers enormous marketing opportunities and avenues for businesses to reach out to new customers. In addition, Tencent has taken steps to increase opportunities for marketers to reach WeChat users, with feature additions such as Mini Programs, Moments advertising, and partnerships with WeChat Key Opinion Leaders.
June 30, 2017
In order to capture a larger pie of the mobile payments market, China UnionPay and over 40 commercial banks have launched the UnionPay Cloud Quick Pass QR payment system on May 27. The UnionPay Cloud Quick Pass QR payment system allows cardholders to complete their payment via a QR code through the app of any participating bank. The first batch of banks that allow the use of UnionPay QuickPass include Agricultural Bank of China (ABC), Bank of China, China Construction Bank (CCB), Industrial and Commercial Bank of China (ICBC), Bank of Communications and China Merchants Bank (CMB). Another 60 banks […]
June 29, 2017
3 case studies of successful WeChat e-commerce WeChat is China’s most popular social media app and mobile app, drawing a monthly active user base of 706.7 million in China in March 2016, according to a report from eMarketer. 86% of WeChat users were between the ages of 18 and 35. This is great news for businesses looking to use WeChat to drive growth, as consumers aged 35 or younger are expected to be responsible for 65% of China’s consumption growth over the next 5 years, according to a Boston Consulting Group and AliResearch study. However, we are often questioned about […]
June 19, 2017
WeChat’s most popular features and functions in 2017 WeChat, also known as Weixin in China, is China’s most popular mobile app and most popular social media app, with over 889 million active users and 10 million official accounts. WeChat users in China are very active on WeChat – 61% of users access WeChat more than 10 times per day, according to WeChat’s 2016 Impact Report. But what makes this app so popular? In some ways, it is similar to Whatsapp, allowing users to send messages, videos, and images to one another. It is also similar to Facebook, allowing users to […]
June 16, 2017
Charles & Keith Singapore uses WeChat Pay to target mainland Chinese consumers Charles & Keith outlet in NEX shopping mall, Singapore. Ask any Singaporean to name a local brand, and Charles & Keith will definitely come to mind. Founded in 1996 by brothers Charles and Keith Wong, the brand has expanded its global reach to over 40 countries, including China, France, South Korea, Saudi Arabia, and many Southeast Asian countries. Last year, Charles & Keith garnered further publicity when Game of Thrones actress Maisie Williams carried its bags throughout the Emmy weekend. In China, Charles & Keith is known as […]
June 16, 2017
The Chinese market is one that local retailers cannot ignore. Tourists from Mainland China make up Singapore’s second largest tourist market, with 2.1 million Chinese visitors last year. In fact, numbers are still growing at an unprecedented rate, due to increasing visitors from both tier 1 and secondary cities in China. Faced with high rents and competition from online retailers, local merchants are looking at the lucrative outbound Chinese market to boost retail sales. As a business owner in Singapore, how can you stand out from the crowd? What can you do to successfully woo travellers from China? Here are […]