FOMO Pay Partners with PRISM+ to Enhance Direct-to-consumer Retail Payment Experiences

FOMO Pay Partners with PRISM+ to Enhance Direct-to-consumer Retail Payment Experiences
  • 09 Oct 2023

FOMO Pay, an industry-leading major payment institution headquartered in Singapore, has forged a strategic partnership with PRISM+, Singapore’s top direct-to-consumer (D2C) electronics brand offering world-class smart electronics and appliances, to power in-person payment experiences at PRISM+ retail outlets across the island. The partnership sees FOMO Pay provide a comprehensive suite of payment solutions, allowing PRISM+ to enhance operational cost efficiency and payment accessibility.

Founded in 2017, PRISM+ is committed to bringing premium technologies to the masses by providing an array of consumer electronics and house appliances including TVs, monitors, air-conditioners, sound systems, and ceiling fans. With its consumer-centric approach, quality products and competitive pricing, the homegrown consumer tech brand has achieved remarkable growth and secured the top spot in the electronics category on major online marketplaces such as Lazada, making it a household name to homeowners around the island nation.

As PRISM+ geared towards island-wide coverage via an expanding network of retail outlets, the company sought a payments partner capable of scaling alongside its growth and improving accessibility. By integrating FOMO Pay’s leading payment solutions, PRISM+ can now accept a wide range of payment methods at its in-person sales touch points across its retail outlets, covering PayNow, Buy Now Pay Later (BNPL), and all the e-wallets (e.g., WeChat Pay, Alipay+, UnionPay, GrabPay, ShopeePay, Singtel Dash and EZ-Link) through FOMO’s point-of-sale (POS) terminals. With FOMO’s cost-effective solutions, PRISM+ saves on payment expenses, which can be reallocated to marketing initiatives that effectively incentivize its customers, foster user loyalty and promote its D2C brand.

Roger Ng, Head of Operations at PRISM+, said: “PRISM+ is delighted to onboard FOMO Pay as a payment solutions partner to its retail stores. With its diverse range of platform partners, FOMO Pay empowers consumers with the ability to choose from their preferred payment method – allowing them to access the various loyalty perks and discounts, while streamlining payments for merchants into a single unified system. More importantly, FOMO’s cost-effective system has allowed us to pass on further savings to our consumers through platform-exclusive deals.”

The partnership highlights FOMO Pay’s expansion into a wider merchant base and its commitment to bringing streamlined payment experiences to businesses across various verticals. From F&B businesses to D2C retail brands, the adoption of FOMO Pay’s leading payment technologies continues to empower merchants to enhance operational efficiency, elevate customer experience, and catalyze growth.

About PRISM+

PRISM+ is a Singapore-based direct-to-consumer (D2C) electronics brand offering a wide range of consumer electronics and smart home appliances. A household name to homeowners around the island nation, its smart TVs and high-performance desktop monitors have become synonymous with the term ‘premium value’.

Founded in 2017, the brand aims to make premium technologies available to the masses – and since its launch, have continued to expand its range of products to include home appliances such as smart air conditioning systems, smart ceiling fans and home audio systems. With its consumer-centric approach, quality products and affordable pricing, the brand’s popularity continues to grow even beyond local borders, with presence now in Australia, the Philippines and Malaysia.

About FOMO Pay

Founded in 2015, FOMO Pay Pte Ltd is a major payment institution (License No. PS20200145) regulated under the Payment Services Act in Singapore, licensed by the Monetary Authority of Singapore (MAS) to conduct Cross-border Money Transfer Service, Domestic Money Transfer Service, Digital Payment Token Service, and Merchant Acquisition Service. The firm has become a leading one-stop digital payment and digital banking solution provider and is currently building Asia’s first licensed gateway helping institutions and businesses to connect between fiat and digital currency. The firm offers its three flagship products:

  • FOMO Payment – One-stop digital payment solution for merchants, corporates and financial institutions
  • FOMO iBank – Facilitate businesses’ everyday requirements for transactional banking needs
  • FOMO Crypto – Asia’s first licensed gateway bridging fiat and digital currency

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