WeChat Pay is a commonly used mobile payment method by mainland Chinese customers.
Both Lacoste and TWG Tea have partnered with FOMO Pay to introduce WeChat Pay in stores for offline payment. This makes it more convenient for the consumer, as the purchase can be completed in less than 30 seconds via WeChat Pay with a simple scan. Moreover, it is a payment option that Chinese customers are familiar with.
Founded in 1933 in France, Lacoste specializes in high-end clothing and is best known for its iconic polo shirts that are available in varying colours every season. It has outlets spread across Singapore, in high-traffic locations such as 313@Somerset, Ngee Ann City, and Vivo City.
A Mandarin poster is situated at the storefront of Lacoste (Wisma Atria) to notify Chinese customers about the store's latest WeChat promotion.
By scanning the QR code on the poster using the WeChat app or using the WeChat Shake function, customers are directed to a customized Lacoste voucher, which they can then redeem immediately. This incentivizes customers to make on-the-spot purchases.
Posters are also strategically placed within the store.
Established in Singapore in 2008, TWG Tea is a luxury tea brand that has gained a loyal following for its unique variety of tea blends, quality food, professional service and classy interior. To date, it has outlets in 22 countries around the world. In Singapore, TWG Tea is strategically located in luxury shopping malls such as ION Orchard, Marina Bay Sands and Takashimaya.
About FOMO Pay Pte. Ltd
FOMO Pay is the first authorized WeChat Pay & Baidu Wallet partner in Southeast Asia, and was selected as one of the TOP 100 Asian Companies by E27, TOP 100 Startups by Red Herring Asia, and Top 8 by DBS’ FinTech Accelerator Program.
FOMO Pay provides a one-stop solution for overseas merchants by facilitating payment collection from the China market, including Chinese tourists. This comprises of online/offline Chinese payment modes, such as WeChat Pay, Alipay and Union Pay.
FOMO Pay’s business solution serves clients from a wide range of industries, including the telecom, publishing, tourism and hospitality, F&B, education and retail industries.