Industry News

July 5, 2017

What you need to know about Social Media Marketing in China

What you need to know about Social Media Marketing in China China’s consumers are one of the most connected consumers in the world, especially in the area of m-commerce. Alibaba recorded total mobile sales of approximately RMB 99 billion during last year’s Singles’ Day Festival, an amount larger than the combined sales of Black Friday and Thanksgiving Day in America. A large reason for the growth in m-commerce in China is due to the high smartphone penetration rate amongst Chinese consumers, and the trust that Chinese consumers have in third-party payment providers to conduct digital transactions through their smartphones, according […]
July 2, 2017

Latest WeChat Statistics and Trends in 2017

WeChat, also known as Weixin (微信) in China, is a widely popular mobile messaging app with additional in-app services including a mobile wallet (WeChat Pay), Official Accounts, and more. In China, WeChat had a monthly active user base of 706.7 million in March 2016. WeChat’s massive user base offers enormous marketing opportunities and avenues for businesses to reach out to new customers. In addition, Tencent has taken steps to increase opportunities for marketers to reach WeChat users, with feature additions such as Mini Programs, Moments advertising, and partnerships with WeChat Key Opinion Leaders.
June 30, 2017

China UnionPay introduces QR payment solution in China and international markets

In order to capture a larger pie of the mobile payments market, China UnionPay and over 40 commercial banks have launched the UnionPay Cloud Quick Pass QR payment system on May 27. The UnionPay Cloud Quick Pass QR payment system allows cardholders to complete their payment via a QR code through the app of any participating bank. The first batch of banks that allow the use of UnionPay QuickPass include Agricultural Bank of China (ABC), Bank of China, China Construction Bank (CCB), Industrial and Commercial Bank of China (ICBC), Bank of Communications and China Merchants Bank (CMB). Another 60 banks […]
June 19, 2017

WeChat’s most popular features and functions in 2017

WeChat’s most popular features and functions in 2017 WeChat, also known as Weixin in China, is China’s most popular mobile app and most popular social media app, with over 889 million active users and 10 million official accounts. WeChat users in China are very active on WeChat – 61% of users access WeChat more than 10 times per day, according to WeChat’s 2016 Impact Report. But what makes this app so popular? In some ways, it is similar to Whatsapp, allowing users to send messages, videos, and images to one another. It is also similar to Facebook, allowing users to […]
June 16, 2017

10 Strategies to Engage Chinese Travelers

The Chinese market is one that local retailers cannot ignore. Tourists from Mainland China make up Singapore’s second largest tourist market, with 2.1 million Chinese visitors last year. In fact, numbers are still growing at an unprecedented rate, due to increasing visitors from both tier 1 and secondary cities in China. Faced with high rents and competition from online retailers, local merchants are looking at the lucrative outbound Chinese market to boost retail sales. As a business owner in Singapore, how can you stand out from the crowd? What can you do to successfully woo travellers from China? Here are […]
June 15, 2017

iOS 11 expands Apple Pay to include Apple Pay Cash

iOS 11 expands Apple Pay to include Apple Pay Cash Photo: Jim Merithew/Cult of Mac On June 5, Apple revealed the latest iteration of its iPhone and iPad operating system, iOS 11, at the annual World Wide Developer’s Conference. Apple has yet to confirm the release date of the new system, but it is rumoured that it will likely be released in fall with iPhone 8. Apple Pay is a mobile wallet system in iMessage. With iOS 11, Apple Pay will support a new feature – users can send or receive money from friends, or tell Siri to pay someone. […]