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Case Studies

July 3, 2017
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Skyline Travel wins over Chinese customers through digital payment methods

Skyline Travel wins over Chinese customers through digital payment methods Skyline Travel is a travel agency based in Singapore. Through the agency, tourists can purchase discounted attraction tickets of popular tourist spots in Singapore and Malaysia, schedule chauffeur services, make hotel reservations, or even book a short trip to nearby destinations such as Batam and Bintan Island. Screenshot of Skyline Travel’s Taobao website The agency targets mainly mainland Chinese tourists, and has taken steps to increase their visibility through popular Chinese sites. Aside from the usual Facebook and Instagram platforms, the company also has accounts on Taobao and Weibo. In […]
June 29, 2017

3 case studies of successful WeChat e-commerce

3 case studies of successful WeChat e-commerce WeChat is China’s most popular social media app and mobile app, drawing a monthly active user base of 706.7 million in China in March 2016, according to a report from eMarketer. 86% of WeChat users were between the ages of 18 and 35. This is great news for businesses looking to use WeChat to drive growth, as consumers aged 35 or younger are expected to be responsible for 65% of China’s consumption growth over the next 5 years, according to a Boston Consulting Group and AliResearch study. However, we are often questioned about […]
June 16, 2017

Charles & Keith Singapore uses WeChat Pay to target mainland Chinese consumers

Charles & Keith Singapore uses WeChat Pay to target mainland Chinese consumers Charles & Keith outlet in NEX shopping mall, Singapore. Ask any Singaporean to name a local brand, and Charles & Keith will definitely come to mind. Founded in 1996 by brothers Charles and Keith Wong, the brand has expanded its global reach to over 40 countries, including China, France, South Korea, Saudi Arabia, and many Southeast Asian countries. Last year, Charles & Keith garnered further publicity when Game of Thrones actress Maisie Williams carried its bags throughout the Emmy weekend. In China, Charles & Keith is known as […]
June 15, 2017

Marina Bay Sands Singapore launches WeChat iBeacon Campaign in collaboration with FOMO Pay

Marina Bay Sands Singapore launches WeChat iBeacon Campaign in collaboration with FOMO Pay On 9 June, Marina Bay Sands (MBS) Singapore launched its WeChat iBeacon Campaign in more than 70 participating retail stores. This move aims to target mainland Chinese tourists, who are the biggest spenders in Singapore two years in a row, according to an article from The Straits Times. The iBeacon allows Bluetooth devices, such as smartphones, to broadcast or receive information within a 20m radius. Using the iBeacon technology, retailers can selectively display promotional discounts and notifications depending on how near or far the user is from […]
May 27, 2017
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Lacoste and TWG Tea now accept WeChat Pay in Singapore stores

WeChat Pay is a commonly used mobile payment method by mainland Chinese customers. Both Lacoste and TWG Tea have partnered with FOMO Pay to introduce WeChat Pay in stores for offline payment. This makes it more convenient for the consumer, as the purchase can be completed in less than 30 seconds via WeChat Pay with a simple scan. Moreover, it is a payment option that Chinese customers are familiar with. Lacoste Founded in 1933 in France, Lacoste specializes in high-end clothing and is best known for its iconic polo shirts that are available in varying colours every season. It has […]
May 16, 2017

WeChat Pay in Singapore Changi Airport: Lagardere collaborates with FOMO

Leading travel retailer Lagardere now accepts WeChat payments in 13 stores at Singapore Changi Airport. This includes luxury multi-label boutique The Fashion Gallery at Terminals 1 and 2, confectionary store So Chocolate at Terminals 2 and 3, and souvenir store Discover Singapore at Terminals 1, 2 and 3. The Fashion Gallery features over 30 luxury brands including Salvatore Ferragamo, Versace, Bulgari, Furla, Kenzo and Alexander McQueen. (Source: Lagardere Travel Retail Singapore Facebook) Lagardere Travel Retail owns over 300 outlets in 16 airports worldwide, and 35 outlets in Singapore alone. In 2015, it was awarded the Airport Travel Retailer of the Year […]