Recent Blogs
July 5, 2017
What you need to know about Social Media Marketing in China China’s consumers are one of the most connected consumers in the world, especially in the area of m-commerce. Alibaba recorded total mobile sales of approximately RMB 99 billion during last year’s Singles’ Day Festival, an amount larger than the combined sales of Black Friday and Thanksgiving Day in America. A large reason for the growth in m-commerce in China is due to the high smartphone penetration rate amongst Chinese consumers, and the trust that Chinese consumers have in third-party payment providers to conduct digital transactions through their smartphones, according […]
July 4, 2017
FOMO Pay lands spot in TOP100 Fight Club at Echelon Asia Summit 2017 Echelon Asia Summit is a digital platform bringing together over 6,000 industry leaders and experts, investors, government ministries, and the media. Every year, a 2-day technology and business conference is held in Singapore. This year, Echelon Asia Summit 2017 was held on 28-29 June at the Singapore EXPO Convention Hall, and a networking session was held at JTC LaunchPad at one-north on 30 June. Speakers this year include Steve Leonard, Founding CEO of SGInnovate, Guillaume Sachet, Executive Vice President, Strategic Planning of MediaCorp, Pranav Seth, Head of […]
July 3, 2017
Skyline Travel wins over Chinese customers through digital payment methods Skyline Travel is a travel agency based in Singapore. Through the agency, tourists can purchase discounted attraction tickets of popular tourist spots in Singapore and Malaysia, schedule chauffeur services, make hotel reservations, or even book a short trip to nearby destinations such as Batam and Bintan Island. Screenshot of Skyline Travel’s Taobao website The agency targets mainly mainland Chinese tourists, and has taken steps to increase their visibility through popular Chinese sites. Aside from the usual Facebook and Instagram platforms, the company also has accounts on Taobao and Weibo. In […]
July 2, 2017
WeChat, also known as Weixin (微信) in China, is a widely popular mobile messaging app with additional in-app services including a mobile wallet (WeChat Pay), Official Accounts, and more. In China, WeChat had a monthly active user base of 706.7 million in March 2016. WeChat’s massive user base offers enormous marketing opportunities and avenues for businesses to reach out to new customers. In addition, Tencent has taken steps to increase opportunities for marketers to reach WeChat users, with feature additions such as Mini Programs, Moments advertising, and partnerships with WeChat Key Opinion Leaders.
June 30, 2017
In order to capture a larger pie of the mobile payments market, China UnionPay and over 40 commercial banks have launched the UnionPay Cloud Quick Pass QR payment system on May 27. The UnionPay Cloud Quick Pass QR payment system allows cardholders to complete their payment via a QR code through the app of any participating bank. The first batch of banks that allow the use of UnionPay QuickPass include Agricultural Bank of China (ABC), Bank of China, China Construction Bank (CCB), Industrial and Commercial Bank of China (ICBC), Bank of Communications and China Merchants Bank (CMB). Another 60 banks […]
June 29, 2017
3 case studies of successful WeChat e-commerce WeChat is China’s most popular social media app and mobile app, drawing a monthly active user base of 706.7 million in China in March 2016, according to a report from eMarketer. 86% of WeChat users were between the ages of 18 and 35. This is great news for businesses looking to use WeChat to drive growth, as consumers aged 35 or younger are expected to be responsible for 65% of China’s consumption growth over the next 5 years, according to a Boston Consulting Group and AliResearch study. However, we are often questioned about […]