Launched in 2011, WeChat owns one of the largest user bases amongst other social messaging applications. The Chinese platform launched by Tencent boasts of 762 million users globally, and takes the lead as China’s most popular mobile app. Within 5 years, WeChat has evolved to offer a wide array of services, drawing tons of advertisers to the application. Companies can have their own WeChat Official Accounts to better connect with their consumers, make an impression via WeChat Moments and allow offline and online payments through the application. As of March 2016, there are 10 million WeChat Official Accounts, and 200,000 businesses […]