Popular suburban shopping mall Parkway Parade and Fave, Southeast Asia’s leading loyalty and reward platform announced an exclusive partnership on 9th July 2018, to drive mobile payment adoption in Parkway Parade. The partnership will see FavePay being accepted across the entire mall and will be the largest FavePay acceptance point in Singapore.
In conjunction with Parkway Parade’s Great Singapore Sale campaign and to drive Fave app usage, Parkway Parade had offered all participating brands on FavePay an exclusive 6% cashback. This cashback is earned simply by paying using FavePay at Parkway Parade’s merchant, which can be done by scanning the QR code pasted at the merchant cashier using the Fave app. The cashback can be used to offset payment in the next transaction at any or FavePay acceptance point in Parkway Parade.
With the partnership, Parkway Parade wish to provide a smooth payment process to its customers and allow them to easily earn rewards, to further drive customer retention and increase in traffic at its mall.
FavePay had been aggressively promoting its cashless payment solution since its launch and have a user base of more than 2 million users with more than 5000 acceptance point. This is the first time FavePay is partnering a shopping mall in trying to driving its mobile payment among users. Previously, it had partnered Food Republic to drive out its mobile payment solution across 14 food courts in Singapore.
FavePay is currently available in Singapore, Malaysia and Indonesia, and is the leading mobile loyalty and rewards platform in Southeast Asia, offering convenience and rewards for customers to transact across multiple everyday categories including food & beverage, beauty & wellness, services, activities, leisure and travel. It is also part of the SG QR initiative by the MAS to drive cashless payment in Singapore in part of the smart nation project.