Reaching out to Chinese customers through WeChat: The Success Stories of Two Singaporean Restaurateurs

Having grown up in a predominantly English-speaking environment for most of their lives, and being taught school subjects in English, it is no surprise that most younger Singaporeans have grown accustomed to using English as a medium of communication with those around them. Consequently, it is no secret that many Chinese Singaporeans have become less confident of their abilities in the Chinese language.

On the other hand, WeChat is an app that emerged from the Chinese market. Therefore, using WeChat effectively would presumably require a certain proficiency in the Chinese language. Despite knowing about the advantages of using WeChat as a social marketing tool, younger entrepreneurial Singaporeans are afraid to dip their hands into the WeChat app out of the fear that they cannot cope with the level of Chinese required.

Using a recent anecdotal report by The Straits Times , we hope to dispel the fears, as well as myths, that Singaporeans running businesses may hold towards WeChat.

WeChat app and WeChat Pay do not function purely in Chinese

While WeChat may have originated from China, its outreach extends far beyond native Chinese speakers. Entire communities exist on WeChat that engage in a range of activities, from e-commerce to interest groups that use English to communicate. In the abovementioned report, two Singaporeans, Mr William Ding and Mr Sean Lee, packed their bags and left for China to set up their respective restaurants. Despite them being more comfortable with English, they nevertheless took the plunge to adapt to the Chinese market.

Nonetheless, those who are not nearly as brave do not have to fear. An English version of WeChat is available on iOS and Android  promising a quick and fuss-free download for English speakers. Furthermore, WeChat has also launched an English-language desktop app targeting overseas users. WeChat is only an instant messaging service

WeChat was first conceived as an instant messaging service. However its offerings quickly expanded to include far more than just instant messaging. The WeChat payment app was one of Tencent’s most successful ideas, representing a turning point in WeChat’s history and sparked a revolution in China’s mobile payments industry.

Apart from WeChat pay, WeChat’s Official Accounts function allows businesses to create communities around their products. An example is Mr Ding’s WeChat group for customers ‘Vanda Makan Kakis’, which allows members to exchange information on new food offerings and events at the restaurant. This creates a reason for customers to repeatedly patronise his restaurant, a crucial success factor for any restaurant.

With our vast experience in the Chinese market, FOMO Pay is well-positioned to help your business better integrate into the world of Chinese social media platforms. Visit this post to learn more about the different platforms available for you to reach out to Chinese audience.

About FOMO Pay Pte. Ltd

FOMO Pay is the first authorized WeChat Pay & Baidu Wallet partner in Southeast Asia, and was selected as one of the TOP 100 Asian Companies by E27, TOP 100 Startups by Red Herring Asia, and Top 8 by DBS’ FinTech Accelerator Program. FOMO Pay provides a one-stop solution for local merchants by facilitating payment collection from the China market, including Chinese tourists. This comprises of online/offline Chinese payment modes, such as WeChat Pay, Alipay and Union Pay. FOMO Pay’s business solution serves clients from a wide range of industries, including the telecom, publishing, tourism and hospitality, F&B, education and retail industries.