Skyline Travel wins over Chinese customers through digital payment methods
Skyline Travel is a travel agency based in Singapore. Through the agency, tourists can purchase discounted attraction tickets of popular tourist spots in Singapore and Malaysia, schedule chauffeur services, make hotel reservations, or even book a short trip to nearby destinations such as Batam and Bintan Island.
Screenshot of Skyline Travel’s website
The agency targets mainly mainland Chinese tourists, and has taken steps to increase their visibility through popular Chinese sites. Aside from the usual Facebook and Instagram platforms, the company also has accounts on Taobao and Weibo. In addition, they have adopted FOMO Pay’s digital payment solutions, allowing them to offer Chinese-preferred payment methods such as WeChat Pay to their customers.
China has surged ahead in mobile payments, with a transaction volume of 10 trillion Chinese yuan (US$1.45 trillion) in 2015. In comparison, mobile payments in the United States were merely US$8.71 billion in the same year, according to iResearch Global
. Unlike consumers in the rest of the world, Chinese consumers have fully embraced mobile payments and have grown accustomed to paying for purchases via their mobile phones, as we are accustomed to paying for purchases via credit/debit cards. According to a 2016 report from Ogilvy & Mather and Ipsos
, “[Chinese] mobile payment has permeated all aspects of life and changed basic, everyday habits.”
“FOMO Pay has allowed us to improve [our] conversion rate. Abandoned checkouts now dropped by 40%, which adds 20% revenue!” said Mr. Ai, the General Manager of Skyline Travel.
The new digital payment solutions offered by FOMO Pay have helped Skyline Travel meet the needs of their Chinese customers, who are seeking to purchase products in a way that is familiar to them. Moreover, transactions conducted with WeChat Pay is a win-win solution for both the customer and the foreign company, as the customer can pay via renminbi, while the foreign company receives payment in his local currency.
After adopting FOMO Pay’s payment solutions, Skyline Travel experienced up to 45% higher checkout conversion rates, and the number of new shoppers increased by 85%.
About FOMO Pay Pte. Ltd
FOMO Pay is the first authorized WeChat Pay & Baidu Wallet partner in Southeast Asia, and was selected as one of the TOP 100 Asian Companies by E27, TOP 100 Startups by Red Herring Asia, and Top 8 by DBS’ FinTech Accelerator Program. FOMO Pay provides a one-stop solution for local merchants by facilitating payment collection from the China market, including Chinese tourists. This comprises of online/offline Chinese payment modes, such as WeChat Pay, Alipay and Union Pay. FOMO Pay’s business solution serves clients from a wide range of industries, including the telecom, publishing, tourism and hospitality, F&B, education and retail industries.